United Airlines Breaks Guitars Case Study Example | Topics and Well Written Essays - 1000 words

United Airlines Breaks Guitars - Case Study Example Issues The company has a workforce of 50,000 employees worldwide (Deighton & Kornfeld). Despite the firm’s resources the company has not been able to effectively use its workforce to provide excellent customer service to its clients. The lack of customer service has grown and the firm has been losing clients due to its lack of care for the needs of the customers of the company. Dave Carroll made a reasonable request when his guitar was damaged due to the mishandling of his property by the employees of the company. A second issue that must be considered by the company is how to implement collateral damage in order to stop the Dave Carrols incident to continue to escalate any further. The company cannot afford for this issue to continue to be in the mainstream media for months or even years. The consequences of the song being a hit that lingers into the popular culture for a long period of time would be devastating for United Airlines. Alternative solutions The firm currently faces a major dilemma due to the Dave Carroll situation. A way to face the problem and find a resolution to eliminate the spillover effect the video can have in the long term is by reaching a confidential settlement with Dave Carroll to compensate him for punitive damages. The basis of the agreement would involve Dave taking the video off YouTube and other sites and for him to make a public announcement that the issue was settled with United Airlines and he was satisfied with their final resolution. The company would pay Dave Carrols a lump sum payment of $250,000 to $500,000. A second alternative solution to deal with the problem is to apply avoidance. Avoidance involves ignoring the problem by pretending a problem does not exist (Schermerhorn & Hunt & Osborn). The company would let time fix the issue as people forget about it and move on the next piece of news. This alternative solution can be applied at a very low cost to the company. The risk associated with t he solution is that YouTube serves as a video database. If the firm is unlucky the popularity of the song may linger for a long period of time. A third alternative solution is to disregard the short term problem associated with the Carroll incident and to implement a solution that will prevent the company from facing similar issues in the future. The firm has to begin to gain the trust of its customers by drastically increasing the level of customer service. For starters the policy of eliminating all free snacks to customers must be reversed. People get anxious during flights and offering a light snack free of charge is a way for the customer to know that the company cares. The firm would implement new rules and guidelines protocols to deal with damage goods incidents. The policy of reporting the damage within 24 hours will be changed to 30 days to allow sufficient time for the travelers to finish their vacation and get back home to file out the complaint. A fourth alternative solut ion is for the company to create a new insurance service to protect their luggage valuables. The insurance could be purchase to insure items at different value ranges such as $1-500, $501-1000, and $1001-$10,000. The cost of the insurance would be paid for when the customers purchase their tickets or at the airlines prior to the flight. If the customer purchased the insurance with the tickets they would received a 10% in the purchase of the insurance. This solution would provide a way to satisfy the

Time and Mary Essay Example for Free

Time and Mary Essay Mary has been working for a university for almost 25 years and is now approaching retirement. She wants to address several financial issues before her retirement and has asked you to help her resolve the situations below. Her assignment to you is to provide a 4-5 page report, addressing each of the following issues separately. You are to show all your calculations and provide a detailed explanation for each issue. Issue A: For the last 19 years, Mary has been depositing $500 in her savings account , which has earned 5% per year, compounded annually and is expected to continue paying that amount. Mary will make one more $500 deposit one year from today. If Mary closes the account right after she makes the last deposit, how much will this account be worth at that time? Future Value of Annuity = P (1+i)n – 1 i = $500 (1. 05)20 – 1 .05 = $500 (1. 653) (0. 5) =$500 x (33. 065) =$16,533 Issue B: Mary has been working at the university for 25 years, with an excellent record of service. As a result, the board wants to reward her with a bonus to her retirement package. They are offering her $75,000 a year for 20 years, starting one year from her retirement date and each year for 19 years after that date. Mary would prefer a one-time payment the day after she retires. What would this amount be if the appropriate interest rate is 7%? Present Value of Annuity = P 1 – (1+i)-n i = $75,000 1 – (1. 07)-20 .07 = $75,000 0. 741 .07 =$75,000 x (10. 594) =$794,550 If Mary was to receive a one-time payment the day after she retires, she would receive $794,550. But if she takes $75,000 a year for 20 years it would equal to $1,500,000 ($75,000x20yrs) Issue C: Mary’s replacement is unexpectedly hired away by another school, and Mary is asked to stay in her position for another three years. The board assumes the bonus should stay the same, but Mary knows the present value of her bonus will change. What would be the present value of her deferred annuity? Payment will be deferred for 3 years. Present Value = FV 1 (1+i)n= 794,550 1 (1. 07)3 = 794,550 x 0. 816 = $648,590 Issue D: Mary wants to help pay for her granddaughter Beth’s education. She has decided to pay for half of the tuition costs at State University, which are now $11,000 per year. Tuition is expected to increase at a rate of 7% per year into the foreseeable future. Beth just had her 12th birthday. Beth plans to 1 / 2 start college on her 18th birthday and finish in four years. Mary will make a deposit today and continue making deposits each year until Beth starts college. The account will earn 4% interest, compounded annually. How much must Mary’s deposits be each year in order to pay half of Beth’s tuition at the beginning of each school each year? Future Value = PV (1+i)n = 11,000 (1+. 07)10 = 11,000 x 1. 967 = $21,639 Present Value = FV 1 (1+i)n= 11,000 1 (1+. 04)10 = 11,000 x 0. 675 = $7,425 Mary must deposit $7,425 each year in order to pay half of $21,639; which will be Beth’s overall tuition for college. POWERED BY TCPDF (WWW. TCPDF. ORG).

Adventure Education and Wilderness Sports Essay -- Physical Education

Are you ever satisfied when you do something and do not receive the results you want? I know you are not and nobody is. Everyone wants improvement in the world and people are happy and satisfied when everything is right. This concept can be applied to the world of physical education in today’s society. Obesity has slowly become one of the most problematic diseases that exist in the United States and the world today. The U.S. has been greatly impacted by this disease and more and more people in today’s society are overweight, unhealthy, and out of shape. Everyone knows that this issue needs to be fixed but in order to fix a problem you need to discover where the problem comes from. Many people blame food companies, which sell unhealthy food to people; others blame the media for promoting things such as junk food or video games. Other people blame the physical education systems in schools. Many people believe that physical education is not doing enough to help childr en and younger generations develop healthier habits. There is no doubt that society needs to change from being unhealthy and overweight to physically active and healthy, but many changes need to be done in society to do so, and making adjustments to physical education must be done. Physical education exists in schools to help students perform physical activity in schools and promote healthy lifestyles. It is extremely important that physical education teachers promote physical activity and healthy diets to young students because they are the ones who will be at risk of developing health issues such as obesity. Physical educators need to teach the younger generation the proper way to stay healthy so that they will continue to be physically active outside of phys... ...ntinue to do these activities to stay physically active. The younger generation needs to be taught these activities rather than team sports, because when they grow older volleyball, soccer, and basketball are harder to fit into your life than hiking or cycling for example. There is no doubt that physical education programs across the nation need to be adjusted or changed, and implementing Wilderness Sports and Adventure Education is an effective decision. Works Cited Kelly, L. E., L. Kelly, and V. Melograno. Developing the physical education curriculum: An achievement-based approach. Human Kinetics Publishers, 2004. Print. . Project adventure. advancing active learning. N.p., n.d. Web. 4 Apr 2012. . Siedentop, D. Introduction to physical education, fitness, and sport. 7. McGraw-Hill Humanities/Social Sciences/Languages, 2009. Print.

Moral or Immoral Essay -- Martin Luther King Essays

Moral or Immoral In Martin Luther King Jr.’s essay, A Letter from Birmingham Jail he compares the issues of Moral acts verses Immoral acts. This essay was written in response to a letter some clergymen had written after a direct action march Dr. King had participated in. In their letter the clergymen had praised the local police officers and media for the nonviolent and calm manner in which the situation was handled. It was this praise that prompted Dr King to write: â€Å"I have tried to make clear that it is wrong to use immoral means to attain moral ends. But now I must affirm that it is just as wrong or perhaps even more so, to use moral means to preserve immoral ends.† The beginning of this statement refers to the idea of using violence to get the result that you feel you deserve. The second part to this statement refers to doing the right thing to ensure that an injustice will prevail. It is this issue of moral verses immoral that Doctor King bases. The first example of the morality issue Dr. King raises is a just law, verses an unjust law. In his essay Dr King describes to his readers the difference between the two. â€Å"A just law is a man-made code that squares with the moral law or the law of God. An unjust law is a code that is out of harmony with the moral law." Here Doctor King is defending his belief that there is a moral issue in some laws. He defends his statement by giving an example of Germany during the Nazi rule. King discusses what Hit...

Disadvantages of Using Social Networks

The use of social network sites has increased exponentially and is a global phenomenon. Online social network sites provide several benefits. For example, people can interact with others, as if they were close friends. In addition, social network sites help people connect with others who have the same interests; people can share news, photographs, and videos with other online members. According to a Nielsen Online report, by the end of 2008, 66. 8 percent of Internet users around the world had visited social network sites that year, whereas, only 65. 1 percent had gone online to access email. Gale) Social networks provide the opportunity for an advanced level of communication and functionality. However, social networks also have serious disadvantages, such as violation of confidentiality and privacy, unforeseen consequences, and potential threat to personal safety. Today, communication on the Internet has become increasingly popular. Millions of people around the world use websites, such as Myspace, Facebook, and LinkedIn. People now have benefits of these websites, including significantly advanced communication and functionality which have never been seen or imagined before.For instance, one advantage is that today’s doctors are communicating with their patients by using social media. Before social media became a vital form of communication, doctors and patients only could connect to each other by using telephone, otherwise, patients had to visit the doctor’s office which takes time and money as well. â€Å"About 20 percent of patients already use social media to glean healthcare information, according to an April survey by the National Research Corporation, a healthcare research firm based in Lincoln, Neb†. Haupt) However, there are also some weak points of communicating through using social media between patients and physicians. Sometimes, the information that gets passed along is not always accurate because anyone can post. Moreover, si nce some doctors answer medical questions through social media, privacy becomes a concern. If patients provide details about a diagnosis or treatment, the doctor might accidentally reveal patients’ identity. To maintain confidentiality, personal questions should still be handled through doctor's office visits or phone calls.Most people who use social media are not aware of the potential violation of their privacy and unforeseen consequences. Websites may give people a false impression of being anonymous. In fact, many people post embarrassing and unethical content in text, photos, and videos. Because the Internet is a text-centered telecommunication, people may lose their ethics and responsibility. In actuality, serious consequences have occurred to people whose online behavior has been made public. â€Å"Students have been expelled from high schools and colleges.Students have been denied acceptances to intern programs, admission to independent high schools, colleges, and jo bs. Students, and their parents, have been sued for insult and defamation of character†. (Fodeman, Monroe) These instances occurred all because of the content people have posted in their social network accounts. Furthermore, according to Dr. Nora Barnes, Director for the Center of Marketing Research at UMASS Darmouth, more than 20% of colleges and universities search social networks for their admission candidates. Fodeman, Monroe) Finally, people’s privacy may be violated by police, and other government agencies that have access to Facebook pages. In addition, Facebook itself sells their members’ information to third party marketers willing to pay the fees. As a result, people should seriously be conscious of their privacy concerns and perceive that other people are trolling their accounts. Finally, safety has also become an issue for social network members. Safety concerns include ads, fake websites, identity theft and stalkers. Online social networks generate r evenues through advertising.Companies collect information from online social network sites. Based on this data, companies advertise and create a profile page, inviting members to join or become fans. Companies may use these pages to promote events, such as concerts, free product giveaways, special sales, and other activities. In fact, there are frequent scams targeting people in their social networks, especially Facebook and My Space. Over the last few years, more than 14,000 users were damaged by fake MySpace pages into visiting music web sites to purchase music for $2-3 per album.Instead of getting music, the site charged $300-600 to their credit cards. (Fodeman, Monroe) Other major safety concerns include cybercriminals, and stalking. People can easily gain access to sensitive information from online social networks, making users in danger to identity theft and other crimes. â€Å"Computer security firm Sophos reported in February 2010 that there had been an â€Å"alarming† increase in spammers and hackers using online social network sites to find potential victims†. Gale) The amount of receiving spam and sending viruses, worms, or other malicious software is increasing. Besides, stalkers can use networks to keep track of their victims' activities. Therefore, online users should be cautious when they communicate with strangers online. In fact, it is very easy for people to pretend to be someone who they are not. It is not mandatory for people to reveal their true identity online. As a result, users must be careful about meeting new online friends in person and should never arrange a meeting unless it is in a public place and others know about it.In conclusion, social networks provide an advanced level of communication and functionality. On one hand, by communication online, doctors and patients may save time and money. On the other hand, there are serious disadvantages to using social networks. These disadvantages include a potential violation of privacy and confidentiality. There may be unforeseen consequences to posting text, photos and videos online. For example, students may be expelled from school. Companies collect data from social networks to advertise online.Individual users may not be able to distinguish fake websites. Also, the potential harm of identity theft is serious. Furthermore, stalkers and impostors find it easy to create false identities online. Therefore, personal safety is a major concern for online users. There are several other implications for harmful consequences of social networks. One such example that may be explored is global safety. For instance, Wikileaks posed a danger to political international relations.

Can Art Change the Way We View the World

Can Art Change the Way We View the World? Susan Agee Classics in Philosophy of Art – P346 Gregory Steel Fall 2012 For centuries, art has been interwoven throughout the history of mankind. From primitive carvings on cave walls and ancient Egyptian hieroglyphs, to the Sistine Chapel and the Mona Lisa, artistic creations have enthralled the human race. Art may be a window to the creator’s world; it has potential to instill desire in the viewer to do something they have never done, be somewhere they have never been and inspire to fulfill a dream or goal.Additionally, Art may possibly allow the artist to illustrate their own perception of a place or even attempt to deceive the viewer. However, to truly understand how we see the world we must delve a little deeper than the obvious, which is through our senses, particularly sight. In order to comprehend the world around us, we must first realize that thoughts are based on perception foremost and that those ideas then create a subjective model of the world, constructed from experience, memory, logical inference, and our brain's ability to map out its own internal representation of our individual surroundings.Therefore, whether it is through visual art, literature, poems, sculpture, photography or cinema, art may very well be able to change the way we see the world, by changing our perception. The first recognizable art dates from at least 38. 000BC in Europe, Africa, and Australia. They are the products of minds as intellectually capable and sophisticated as our modern ones and they were just like us, despite the fact that their society was slightly more primitive than ours. Works of this early period are not simple, as if created by a child, but in fact they are quite complex pieces depicting animals, humans and symbols.Additionally, drawings similar to maps, as well as carvings, portable art and elaborately decorated animal skulls have been found in caves all over the world. In the book The Mind in the Cave: Consciousness and the Origins of Art by David Lewis-Williams, the author describes these items stating â€Å"many of these pieces bear images of animal, fish, birds and, less commonly, what appear to be human figures as well as complex arrangements of parallel lines, chevrons and notches. These objects d’art as people tend to think of them, were made from bone, mammoth ivory, amber and antler† (Lewis-Williams 2004).Were these ancient artists creating images to simply communicate with others or were they expressing their emotions in the only way they knew how? Although there is no way to tell for certain the artists’ intentions, it is evident that this â€Å"art† played a role in prehistoric society. Still, art has not always had the same meaning as it does today. In fact, in the time of the philosophers Plato, Socrates and Aristotle the idea of art was related to the Latin word ars, which means craft or specialized form.These individuals based their views of art on the notion that the artist must be trained for his craft and each had differing, yet very similar ideas about art and its place in society. For instance, Socrates believed that paintings and poems â€Å"stand triply removed from the real; that is, there are two realms of existence more real than art objects, the Forms themselves and the things of daily life. The basis for this view is the assumption that the goal of art is the imitation of mundane reality† (Wartenberg, 13). Our brain has developed a way of viewing the world over millions of years of evolution that enables us to succeed and survive.Natural selection has tuned our brains so that we may navigate, manipulate, and meaningfully differentiate our environment and the objects contained in it. So what we see in our minds is a functional model of the physical world, which closely approximates it but is not identical to it; certainly not in the way we are in the habit of assuming. But still this traditio nal skepticism about perceptual experience has often created questions as to whether we can know that things are as we experience them as being, or if the visual world is a grand illusion.To illustrate this idea that perceptual experience may be different than what is real, consider the optical illusion. Artists such as Charles Allan Gilbert and M. C. Escher were masters of the craft of illusion in art. For example, in 1892 Charles Allan Gilbert drew a picture that he called â€Å"All is Vanity†. This piece of artwork is an ambiguous optical illusion using a skull, which has been the object of many pieces of this type, where we see more than one thing in the picture. If we view the overall image, we see a human skull. When we focus on the details of the picture, we see a woman ooking in her vanity mirror. If we look at a close-up, cropped image of â€Å"All is Vanity†, we don't see the skull we just see details of a woman sitting at her dressing table. However, if we e xpand our view, even without seeing the entire image, once we know we're going to see a skull, we can't help but see it. Also, when we look at the picture from a distance, because of all the black surrounding it, once the details of the woman get distorted we still only see a skull. Additionally, M. C. Escher used his expertise in mathematics to create his optical illusions in art.He was fascinated with tessellations, which are arrangements of closed shapes that completely cover the plane without overlapping and without leaving gaps. Typically, the shapes making up a tessellation are polygons or similar regular shapes, such as the square tiles often used on floors. Escher, however, was fascinated by every kind of tessellation – regular and irregular – and took special delight in what he called â€Å"metamorphoses,† in which the shapes changed and interacted with each other, and sometimes even broke free of the plane itself.The regular solids, known as polyhedra, held a special fascination for Escher. He made them the subject of many of his works and included them as secondary elements in a great many more. In the woodcut â€Å"Four Regular Solids† Escher has intersected all but one of the Platonic solids in such a way that their symmetries are aligned, and he has made them translucent so that each is discernible through the others. Additionally, among the most important of Escher's works from a mathematical point of view are those dealing with the nature of space. In the book â€Å"The Magic of M.C. Escher† J. I. Locher states â€Å" this unique interplay between insight and limitation, between possible and impossible worlds has given Escher’s body of work a wholly personal presence in the panorama of visual arts† (J. I. Locher 2000). His woodcut â€Å"Circle Limit III† is a good place to review these works, for it exemplifies the artist's concern with the dimensionality of space, and with the mind's abil ity to discern three-dimensionality in a two-dimensional representation and Escher often exploited this latter feature to achieve astonishing visual effects.To get a sense of what this space is like, one can imagine that he or she is actually in the picture itself. Walking from the center of the picture towards its edge, he/she would shrink just as the fishes in the picture do, so that to actually reach the edge one would have to walk a distance that, to the individual, seems infinite. Indeed, being inside this hyperbolic space, it would not be immediately obvious that anything was unusual about it – after all, one has to walk an infinite distance to get to the edge of ordinary Euclidean space too.However, if one is observant enough, he/she might begin to notice some odd things, such as that all similar triangles were the same size, and that no straight-sided figure we could draw would have four right angles; that is, this space doesn't have any squares or rectangles. In addi tion to ambiguous and mathematical illusions, there is a process known as anamorphosis. There are two types of anamorphosis: perspective or oblique and Mirror, or catoptric. It requires the viewer to use special devices or occupy a specific vantage point to recreate the image.While some of these works of art are more advanced than others, one thing remains constant; the perception of depth in a two-dimensional illustration. With mirror anamorphosis, a conical or cylindrical mirror is placed on the drawing or painting to transform a flat distorted image into a three dimensional picture that can be viewed from many angles. The deformed image is painted on a plane surface surrounding the mirror. By looking uniquely into the mirror, the image appears as it should in natural form.Just as Escher and Gilbert were masters in creating works of illusion with their drawings, so too are the artists that give life to their renditions of this type. Salvador Dali was among many other artists of hi s time to have been intrigued with this form of art and utilized this technique in many of his paintings. Modern day artists of this sort use sidewalks, underpasses, buildings and pavement as their canvases. This type of art is referred to as â€Å"3D art† and it has been seen everywhere from London to New York.

An Event

Aims Good educational background Safety for all students Enjoyable trip Effective and efficient transport Here are the aims in which we are looking at to achieve on the trip which we choose. We have chosen to aim to get a good educational background from the trip because it therefore gives us a higher value on which to evaluate the trip and we then gain good knowledge. Safety for all students is really Important no matter what the trip Involves. The trip being enjoyable by the students Is also Important because then we are also gallon an experience through school work.Objectives Be organized Effective communication throughout the group Ensure everyone is aware – knowing what is going on at all times Make sure everyone is happy with what we are doing – student input Objectives are what are in place in order to achieve the aim therefore we are looking to achieve the aims above which will make the trip a successful one. The main objective on the trip is to be organized bec ause if we are not organized then could end up causing big problems throughout.Outcomes Successful trip Receiving a positive feedback from all Individuals on the trip Show that we can work together as a team and successfully These outcomes are in place as these are what we are looking to have achieved from the trip. Primary Market Research For the primary research in which we were using to use to see which options are best for the trip and will hopefully allow us to meet our aims and objectives, we created a questionnaire and asked 31 people to see what they thought. Here are the questions in which we asked.Out of the following places where would you most likely like to visit? For each of these trips, how much would you be willing to pay for them? For each of these trips which activities would you most likely like to participate in? For each of these trips, which activities would you be most likely to participate in? For each of these trips how much would you be willing to pay for t hem? (Paris) Below are the results In which we received from the questionnaire that we asked and the evaluations to which we could chose most appropriately to the students' wants and needs. Dents would want to visit would be New York. This shows that although some students would like to see some of the other options in which was available New York would be most likely. 15 out of 31 people said they would prefer New York which shows that it is a popular attraction and would be considered for our trip. We asked a number of people how much they would be willing to pay to go to New York. The results show that students would be willing to pay IEEE-IEEE. From these results we know that students are aware of the pricing in which New York would cost.We now know that we would have to keep the pricing of the trip within this pricing bracket as none of the students we asked said that they would pay IEEE-IOW. We think that this is a good result because looking at the graph above, the majority o f the people that we asked said that they would like to go New York, and comparing it to his one they said that they would be willing to pay a reasonable amount of money up to IEEE, this gives us prime reason to plan a New York trip at an affordable price and therefore meet our aims in which we have set.For each trip we go on, we have to organism events on which to visit whilst we were on the trip to make them worthwhile. We asked this question to see not only what activities students would like to participate in but also where they would like to visit within the same question. This particular graph shows the results of where people would like to visit if we were to go on the trip to Paris. The results show that the majority of the people in which we asked would like to go to Chocolate although the other activities in which were asked about had a very popular response as well.The second most popular answer is State De France which is also a very popular attraction. I think that visi ting these areas of Paris would contribute to our aims and objectives within the group well because both of the most popular answers are very good for educational backgrounds and the trip would most definitely be enjoyable. I think that if we were to go to Paris, the prices from the question and results graph above would vary cause of the price of the activities on top of transport; accommodation etc. Loud appear a lot more than EYE. Here we were looking at how much students would be willing to pay if we were to go on the Paris trip. We asked this question so that we could see how much students would be willing to pay and therefore look at how we could afford this price with activities as well. The results show that students would be willing to pay IEEE-IEEE. If we were to choose this trip we would therefore have to keep the price within this price range as not many students would be willing to pay any more.We would also have to look at including the activities in which were chosen in the above graph and including them in the price which would be difficult so we would have to do a lot of research to see what the best strategy would be to overcome this. This question was asked so that we could see how much each student would be willing to pay for each trip if it were to go to Barcelona. The most popular response was IEEE-IEEE. I think that this is a reasonable price to pay for all students and teachers but also it gives us room for negotiation within the trip so as it is quite a lot of money.If we were to go than this amount finally because the other students which answered this said they would pay any more than IEEE. This question was asked so that we could see what activities students would like to participate in if the trip to New York were to go ahead. The most popular answer was Times Square therefore we would look into visiting Times Square if we were to take the trip to New York. To do this we would have to look at the cost in which students would be wil ling to pay for each visit within the place we chose to go and see if Times Square would be an option. Linking back t rap No. , students answered that they would be willing to pay IEEE-IEEE. This gives us enough off range to organism and plan a trip to Times Square. This graph I based on the results that students would be willing to pay for each trip in Berlin. The most popular result from the students was IEEE-IEEE. This is a reasonable price to pay although looking at graph No. L it shows that not as many students would like to go to Berlin compared to New York or Barcelona. Also, looking at graph No. 2, it shows that students would be willing to pay a lot more for a trip further away and also with ore of a reputation.This gives us opportunity to make the trip an experience of a lifetime. The aim of this question on the questionnaire was to get results of what activities students would most likely want to participate in if the trip to Barcelona were to go ahead. The most common re sult based on this question was Non Camp, Poor of Barcelona being the second most popular answer. Looking at graph No. L only around 5 students said that they would rather go to Barcelona over the other three choices therefore it would not be our most popular trip request. Also, looking at graph No. He students were asked how much they would be willing to pay to go to Barcelona and the most popular answer was IEEE-IEEE. This could be a rough asking price for the trip but as Non Camp and Port of Barcelona are well-known tourist attractions, we would have to cater for these swell within the asking price which would boost it up. This graph is mainly relating to graph No. 7. That graph is asking students what they would be willing pay to towards a trip to Berlin, the most popular answer was IEEE- IEEE. This graph shows that 24 students would like to visit Reichstag Dome and the second most popular option being Alex Springer House.This could involve the trip costing more as both of these places are popular tourist attractions. There is a chance that the trip to Berlin and or one of these trips whilst away could cost a lot more than the students are willing to pay for therefore we would have to negotiate the trip payments etc. BMW Motorbike Factory and the Berlin Stock Exchange are alas very popular answers within the results of this question therefore we could look at the prices for each trip in Berlin and see which would be closest to the price in which students would be willing to pay on this trip.Secondary market research The secondary market research below involves us as a group researching the most important information from different websites about each of the trip options available. The research was print screened directly from the website therefore all information is correct and efficient. This print screen states the information in which appropriate place etc. This website could be very useful to use as if offers all the information that we need to make su re we meet our aims and objectives e. G. Health and Safety.This website also sorts and chooses the most suitable accommodation for he needs of the students therefore it would be efficient in helping us to choose the important details within the trip. This screen shot is from European Study Tours which is a very efficient company when dealing with school trips abroad. The website includes all places in which are too available to visit and also enables us to book the trip and accommodation reliably. There is also an option on this website for ‘Educational Visits' therefore we could plan the trip around education and include day trips etc. Ore efficient for this. The website also offers quotes to be given before the rip as well so that we could try and get the closest price to each trip relating to the questionnaire graphs and therefore how much the students are willing to pay to make sure we meet our aims and objectives. The website offers contact details so that we can contact them if we have any UN-answered questions etc. I think that this website looks efficient in booking our trip as they are a reliable company and provide the information possible for making the booking as easy as possible.The screen shot on the left also states that the company advertise discounted school trips and special offers therefore we could use this to our advantage through the company and possibly decrease the price. Here is a screen shot of the Barcelona section within the European study tours website. It states what Barcelona offers for the students. It also has other links to Barcelona educational trips for 6th forms and colleges. On the right of this screen shot the website offers special offers for different options. The website also offers advice on booking trips on the left.I think that the website offers good facilities to book the trips available. This screenings is based on looking at information about Berlin. The website is schools in Europe which is also a well-kn own and reliable company for booking school trips. I think that this website has a lot in favor compared to the screen shot above. This website offers information on day trips and tours etc. On the right therefore giving the students choices. The website also offers different languages and a lot of information on Berlin itself.I think that this would be a suitable website for us to use to book our trip as it is efficient and has all of the information needed to make sure that we have the most efficient trip possible. We I think that the most appropriate website (company) for us to use would be United Airlines. This is because it seems the most efficient out of the ones in which we looked at and also it enables us to look at all of the different options for the trips relating to the questionnaire above. Travel insurance I looked in to finding some research based on travel insurance to see which one most and also at the cheapest price possible.The results are below. This screen shot s hows the research in which we looked in to about travel insurance from www. Directing. Co. UK. The screen shot says what the insurance covers, how to book etc. This particular travel insurance company covers all of the information at the bottom of the screen shot (bullet points). I think that this travel insurance company would be appropriate to cover our trip because it is a well known brand therefore it would be reliable, it covers a lot within the price and also the pricing is reasonable for the amount in which the price covers. This screen shot shows information from Targeted insurance company.This insurance company shows that it offers school travel insurance which is useful to book in numbers as we would do. The screen shot shows what the travel insurance offers which aren't a lot on this site although it looks reliable and covers the main areas of insurance which we would need. Another advantage if we were to use this company would be that we can get a quote online therefore we could chose if this is the right company for us there and then and therefore price up the trip for the students quicker. This screen shot is from Enkindles Travel Insurance. This company also offer school group travel insurance.This covers accidental loss, theft or damage of the group money. The benefits of using this travel insurance company are at the OTTOMH of the screen shot and there are a lot of them which insures us that the company will be reliable for us students going on the trip. You can also get a quote on the first page of the website therefore we can get a quote quickly. The company looks reliable and efficient in insuring they do the best they can at the cheapest price. Here are four travel insurance companies in which we could use and they all give minimal detail about what they offer/cover.Some of them are better than others for example ‘Protect Your Bubble' looks better than ‘LULL Direct' as they offer better over for the insurance which is more suit ed to the students and trips we have the choices to go on. The LULL Direct Company are suited more to the elderly where as the Topped look as though it is more suited to businesses as they speak about trading company insurance. I think that out of these four the most efficient one suited to the needs of our trip and the bases of the trips that we could be going on would be Protect Your Bubble.Coach Comparisons When we planned the organization of the trip we had to plan and see how we would get to the airport and back etc all together. We researched four different coach impasses to see which was cheapest and we got these results. Company Contact number Price (return) Marshall 01 525376077 Souls IEEE(settle) Masons 01296661604 IEEE Cedar 0800731 5105 IEEE Here shows that the cheapest coach traveling company from the four options we chose from is IEEE because although Souls is cheaper at IEEE that was only one way whereas masons are return for a cheaper price.Marshall did not get back to us with a quote therefore we could not state a price in the chart above. Finance for the trip In this part of the assignment I will provide the fixed and variable costs involved in he trip. The fixed costs are costs in which cannot be changed and have to be paid or the trip cannot go ahead, for example the flights and accommodation bills. The variable costs are costs in which can be paid/available but if they are not then it is not going to give any risk towards the trip and it can therefore still go ahead.Variable costs are Variable' to each person. Fixed and variable costs These are the fixed costs involved in the trip in which we go on. The coach is a fixed cost as this needs to pay in order for all students to arrive at the same time and to not be lost. The travel company is a very important fixed cost and needs to be paid in full. This enables the trip to go ahead; the travel company costs cover the accommodation for the trip and the flights. The visas are also very importan t fixed costs as they cover our insurance for the trip.Above are the variable costs within the trip. A variable cost is a cost in which can change from person to person. Spending money is a variable cost because it differs, there is no set cost in which needs to be bought along on the trip, this is up to the individual. Meals are also a variable cost because students are asked to bring their win money for meals therefore they will need the money, yet if they chose not to bring it then they won't be eating on the trip. Souvenirs are also not a necessity it is out of pure choice that students chose to buy souvenirs for others.Fundraising As the cost of the trip in which we go on, including coaches, travel insurance etc. Would cost a lot more than anticipated, there could be a chance in which we would have to ask the students to do some fund raising activities to put some money towards the trip as it could turn out a big sum of money, more than they stated they ere willing to pay on th e questionnaire analysis. The fund raising activities could include outside and inside of school activities involving sports events, year group events, car boots etc.The money in which we raise will go towards the trip but could accommodation. The fund rising may not need to be done but if it does we feel that it is the best way to make the money quickly and also is an achievement. The finance of the trip will be paid in installments, the trip will be held in February when the decisions are finally made as to where we will be going. This will mean that the mount of money in which is needed to pay the fixed costs and the variable costs (if intended) can be paid over the 8 months in which we have until the trip.The cost will be divided in to 8 costs (or as many months as there are until the trip) plus a OHIO deposit to ensure that we have a place on the trip. Finalized trip plan Looking through all of the above research we have decided as a group that we are going to choose to go to N ew York on the trip. We chose this trip above all of the others because we feel that it will benefit the students more also that it is a very exciting once in a life time trip away which students would pay good money to go on. The other main reason in which we chose this trip was because this was the most popular chosen option on the questionnaire analysis chart.The research that we did for New York states those students would be willing to pay around E801E900. This is a reasonable amount to pay for the trip and we think that we could plan and organism a trip around this value of money. The research also states that students would like to visit Times Square, Ground Zero, Statue of Liberty and the Empire State Building. We have therefore booked these places to visit in New York. We have booked to go to New York using European Study Tours Travel Company as this looked the most efficient and reliable throughout the secondary research.Looking at the coach research, we have chosen to tra vel with Masons to and from the airport as it is cheaper for a return than the other companies offer. Masons are a very reliable coach traveling company therefore we can meet our main aim which is safety for all students. The main details of the trip are below. Where are we going? New York Which travel company are we going with? European Study Tours. This company have planned our accommodation which will be Manhattan Hotel in Times Square (relating back to the visit to Times Square in which students said they would like to visit.They have also arranged for us to fly with United Airlines. Where are we planning to visit whilst in New York? Mustang Harry on 7th Avenue Programmer tour of Financial district stop off at Mooring's Bank Tavern Federal Reserve Ground Zero Liberty & Ellis island ferry Macy's Guided tour Historic Herald Square Location Empire state building Madame Tussahs workshop We have planned these trips based on the questionnaire results and added some ore trips to visit that would make the trip more of an experience.Below is an Itinerary in which we made to show the exact details of the trip and times for parents 17th-21st February Monday 17th February Arrive at London Heathers airport 7. Mama – Check in at United Airlines desk at terminal 10. Mama – Depart London Heathers airport for Newark Liberty Airport – Flight No: AU 28 13. Pm – Arrive at Newark Airport – Skylines – coach transfer to accommodation 3. Pm – Arrive at accommodation 7. Pm – Evening meal in Local restaurant Tuesday 18th February Breakfast – Mustang Harry on 7th Avenue Wednesday 19th FebruaryBreakfast- Mustang Harry Visit Macy's Guided tour Afternoon visit – Empire state building and free time before the evening Thursday 20th February Breakfast – Mustang Harry Visit Madame Tussahs workshop Students given a 45 minute presentation by key members of staff Check out of rooms 2. Pm – meet coach at accomm odation for airport transfer 4. Pm – Check in at United Airlines desk at Newark Liberty airport 7. Pm – Depart Newark Airport for London Heathers on Flight No : CIA 29 Friday 21st February 7. Mama – Arrive at London Heathers Airport Coach from Airport to Cedars Make your own way home from School